Facebook Advertising
A Full Spectrum Analysis of Thumbstop Ratio (TSR) with Data
What is Thumbstop Ratio (TSR)? Thumbstop Ratio or TSR expressed as a percentage is a measure of how effective a video creative is in the ad auction. This metric is not an officially recognized metric by Click Here to Read More
Tips to Determine Your Brand’s Share of Voice on Social Media
In today’s digital world, social media is a powerful tool for businesses to connect with their customers and build brand awareness. One of the most important metrics for measuring the success of your social media strategy Click Here to Read More
How to Get More Value from Your Facebook Ad Spend
Facebook is an incredibly popular social media platform, boasting over 2.8 billion active users per month. It also serves as a widely-used advertising platform, allowing businesses to utilize Facebook ads to connect with their desired audience. Click Here to Read More
6 Easy Tips to Cut Down Costs for Your Facebook Ads
As a marketer or business owner, you know Facebook Ads’ power in reaching your target audience. The platform boasts over 2.8 billion monthly active users, making it a goldmine for advertisers. However, as with any form Click Here to Read More
Why Measure Social Media ROI and How to Do It Effectively
Social media is an indispensable part of our daily lives. From personal communication with friends and family to business marketing, social media revolutionized how we interact with one another. As a business owner, you must use Click Here to Read More
From Image to Messenger Ads: A Breakdown of Facebook Ads
Facebook has become one of the largest social media platforms in the world and has developed into a powerful tool for advertising. Facebook ads allow businesses to interact with potential customers in a more personalized way. Click Here to Read More
A Quick, Step-By-Step Guide to Posting Ads on Facebook
Are you looking to advertise your business or product on Facebook? It’s one of the most popular media platforms to reach potential customers. Not only that, but posting ads on the platform can increase brand awareness, Click Here to Read More
The Ultimate Guide to Setting Up Your Facebook Ads for 2023
Facebook ads have become an essential part of any business’s marketing strategy. With Facebook’s massive user base, companies can reach a large audience with targeted ads. However, setting up Facebook ads can be overwhelming, especially for Click Here to Read More
What You Need to Know About Detailed Facebook Ad Targeting
Facebook Ads have become a popular tool for businesses to reach their target audience. With over 2.8 billion monthly active users on the platform, Facebook offers an incredible opportunity for businesses to connect with their customers. Click Here to Read More
Why You Still Need Facebook Ads for Ecommerce Marketing
Whether you want to gain extra cash or change career paths, becoming an online entrepreneur offers promising rewards. It lets you gain flexible working hours and become a boss at your online business. This endeavor also Click Here to Read More
Maximizing ROI: A Guide to Facebook Ad KPIs in 2023
Facebook advertising is an effective way to reach potential customers and grow your business. However, tracking the right key performance indicators (KPIs) is essential to ensure that your ads are effective and provide a return on Click Here to Read More
Top Facebook Ad Metrics to Track for Increased ROI – Part 2
In recent years, Facebook advertising has become essential to any business’s marketing strategy. With billions of monthly active users, it has become one of the most effective platforms for businesses to reach their target audience. However, Click Here to Read More
Top Facebook Ad Metrics to Track for Increased ROI – Part 1
Facebook has quickly become one of the most popular advertising platforms for businesses of all sizes. With over 2.7 billion monthly active users, Facebook allows companies to reach a massive audience with ads. However, with so Click Here to Read More
A Guide to Facebook Advertising: Types and Tactics for Success – Part 2
With its massive user base and advanced targeting features, Facebook has become a go-to platform for businesses to advertise their products and services. The platform has several ad formats designed to achieve different marketing goals. This Click Here to Read More
A Guide to Facebook Advertising: Types and Tactics for Success – Part 1
Facebook has become an integral part of marketing strategies for businesses across the globe, with over 2.8 billion monthly active users. Facebook ads offer various options and formats to help businesses reach their target audience and Click Here to Read More
The Phases of Creating a Facebook Marketing Funnel Pt. 2
Our previous article discussed the first two phases of a successful Facebook content marketing funnel—Awareness and Engagement. Now, let’s delve into the last two phases of the funnel, which ultimately lead to conversion and customer retention. Click Here to Read More
The Phases of Creating a Facebook Marketing Funnel Pt. 1
The world of digital marketing is vast and ever-changing, and Facebook content marketing is no exception. With over 2.8 billion monthly active users, Facebook is a goldmine for businesses looking to reach an extensive audience. A Click Here to Read More
7 Facebook Ad Tips to Drive Sales in Your Ecommerce
Facebook advertising has become an essential tool for ecommerce businesses looking to boost their sales. With tons of active users, Facebook provides businesses with a large audience to target with their ads. However, not all Facebook Click Here to Read More
Boost Your Ecommerce Conversions with Facebook Ads: 8 Ways
As an ecommerce business owner, you know the importance of driving traffic to your website. But what’s even more crucial is converting those visitors into paying customers. Facebook ads can be a useful tool to help Click Here to Read More
13 Viral Creative Facebook Ad Examples
Advertisers and media buyers like to play with time and space. We’ve already figured out how to manipulate the space-time ad-continuum. We’re like physicists, except in the ad world. When you put a time traveler inside Click Here to Read More
Facebook Ads for Ecommerce: Launching, Testing, Analyzing
In today’s digital era, Facebook has become a crucial platform for businesses to connect with potential customers and increase their reach. With billions of monthly active users, Facebook is undoubtedly an ideal platform for e-commerce businesses Click Here to Read More
Using Facebook Ads for Ecommerce: 3 Things to Get Started
Facebook Ads have become a powerful tool for e-commerce businesses to reach potential customers and drive sales. With its extensive targeting options and user-friendly interface, Facebook Ads can help businesses of all sizes to achieve their Click Here to Read More
Reasons to Hire a Facebook Ads Expert (Plus Tips)
Facebook advertising can be a highly effective way to promote your business, reach your target audience, and drive sales. However, creating and managing successful Facebook ad campaigns can take time and effort. Hiring a Facebook ads Click Here to Read More
Maximize Facebook Ads: 3 Benefits of Using Its Ads Manager
Facebook Ads Manager is a powerful tool that allows businesses to create, manage, and optimize their Facebook advertising campaigns. With billions of active monthly users, Facebook is one of the most effective platforms for businesses to Click Here to Read More
Master the Facebook Ads Manager: 9 Easy Steps You Can Follow
Facebook Ads Manager is a powerful tool that allows businesses of all sizes to create, manage, and optimize their Facebook advertising campaigns. But of course, to be able to benefit from the ad manager, you need Click Here to Read More
Maximize Your Facebook Ad ROI With These 7 Essential Tips
Facebook Ads is an essential tool for businesses of all sizes to reach their target audience and grow their customer base. With over 2 billion active users on the platform, Facebook Ads offers a vast range Click Here to Read More
7 Smart and Effective Tips for Beating Facebook Ad Fatigue
Facebook advertising has been incredibly effective for businesses of all sizes. However, with the ever-increasing number of companies and organizations advertising on the platform, standing out and getting the desired results is easier said than done. Click Here to Read More
Best Practices for Designing and Optimizing Facebook Ads Creative
Facebook advertising is one of the most effective ways for businesses to reach their target audience. With over 2.8 billion active users, Facebook provides a wide range of advertising options to help businesses promote their products Click Here to Read More
Common Reasons Why Your Facebook Ads Might Be Banned
Facebook is one of the world’s most popular social media platforms, with millions of users accessing it daily. However, Facebook is also one of the strictest when it comes to advertising. Facebook has a specific policy Click Here to Read More
Understanding the Decline in Your Facebook Ads Results
In this day and age of digital marketing, businesses have to be up to speed when it comes to advertising their website, brand, and products. Thankfully, Facebook Ads can increase engagement and, in turn, generate leads. Click Here to Read More
Basic Facts about Ad Retargeting in Facebook – Part 2
Ad retargeting on Facebook is a powerful tool for businesses looking to increase their reach, engagement, and, ultimately, their sales. In our last blog post, we discussed the many benefits of using Facebook ads retargeting to Click Here to Read More
Basic Facts about Ad Retargeting in Facebook – Part 1
Ad retargeting on Facebook is one of the most effective ways for businesses to reach their target audience and increase their customer base. By using this powerful tool, companies can better target their ads to the Click Here to Read More
How to Use Facebook Ad Metrics for Your Campaign: Part 2
Facebook is one of the most popular social media networks, and it is no surprise that many businesses use it for their advertising campaigns. While it can be a great way to reach potential customers and Click Here to Read More
How to Use Facebook Ad Metrics for Your Campaign: Part 1
Advertising on Facebook has become an essential tool for businesses of all sizes, allowing them to reach a large, targeted audience of potential customers. Knowing how to track your ads’ performance and understand the data associated Click Here to Read More
8 Facebook Ads Mistakes You Should Avoid
Social media can do wonders when it comes to advertising your business. One of the most relevant ways to boost your business is through Facebook Ads. It is a cost-effective way for businesses to reach a Click Here to Read More
Key Facebook Ad Trends and Tips to Help You Thrive in 2023 (Part 2)
In the first installment of this two-part post, our Facebook Ad experts shared four of the biggest Facebook Ad trends that marketers and businesses should stay on top of this 2023. And as promised, we’re also Click Here to Read More
Key Facebook Ad Trends and Tips to Help You Thrive in 2023 (Part 1)
In order to stay ahead of the competition in 2023, Facebook advertisers should keep an eye on the latest trends in the industry. In this two-part post from our Facebook Ad experts, we’re sharing four trends Click Here to Read More
9 Tips to Level up Your Facebook Ads Bidding Strategy
Whether you’ve just launched an online business or have been in the industry, you should never overlook the importance of digital marketing. It’s a cost-effective way to advertise your products and reach a larger, more targeted Click Here to Read More
Facebook Ads in 2023: How to Stay Competitive This Year?
As the digital marketing world evolves, businesses of all sizes need to stay ahead of the curve and competitive. Facebook ads have become an important part of any digital marketing strategy, and in 2023 they will Click Here to Read More
Facebook Ad Stuck in Review: What Did You Do Wrong?
Facebook Ads effectively reach a large audience and promote your business, products, or services. However, sometimes your ads get stuck in a review process, which can be a frustrating experience. In this article, we will discuss Click Here to Read More
Win Back Customers with These Facebook Ads Retargeting Tips
Retargeting with Facebook can be a powerful way to reach individuals who have previously expressed an interest in your company. This could be anything from a simple “Like” on Facebook to a more active action like Click Here to Read More
8 Steps to Prevent Facebook Assets from Getting Suspended
If you’re reading this, your account is likely already banned. No, it’s not too late. Make sure you check out what to do if your Facebook account gets suspended. But, if you’re lucky enough to encounter Click Here to Read More
Help! My Facebook Account is Suspended. Learn what you should do.
You log into Facebook and you see the big red lock on your screen. It states: 🔒 Ad Account Disabled This ad account, its ads and some of its advertising assets are disabled. You can’t use it Click Here to Read More
3 Tips on Fixing Facebook Ads That Are Pending Review
Doing Facebook ads is a great way to get your business up and running, but it can be frustrating when your ads get stuck in review. Review times can vary from a few hours to even Click Here to Read More
4 Strategies for a Successful Facebook Ad Campaign
Facebook advertising is a powerful tool for businesses of all sizes, allowing them to reach target audiences, increase their visibility, and drive sales. However, for businesses to make the most of their ads, they need to Click Here to Read More
5 Effective Facebook Sales Funnel Techniques You Should Try
Sales funnels are an essential part of any business, and Facebook is no exception. With over 2 billion active users, Facebook provides an incredible opportunity to reach a large audience with your sales message. However, simply Click Here to Read More
A More Clear Facebook Ads Policy
Ads get rejected constantly on Facebook. This is commonplace and expected. Regardless of the business you’re in, ads are bound to get rejected. The experience can be jarring at first, but it quickly becomes part of Click Here to Read More
Acquiring More Engagement via Facebook Location Targeting
Facebook now includes an option to target people based on their exact street address, expanding the scope of its location-targeting capabilities. You can specify a specific geographic area or street address to reach users in the Click Here to Read More
100 Facebook Ads Interest Targeting Examples
Targeting interests on Facebook Ads is a powerful way to reach the right people with your ads. By targeting specific interests, you can ensure that your ads are shown to people who are more likely to Click Here to Read More
Facebook UTM URL Parameters and How to Use Them
Google has a neat UTM builder tool that is invaluable when building your UTM structure. For a Facebook specific UTM builder, check out this Facebook UTM Builder tool. When running paid advertising, many sites use UTM Click Here to Read More
How to Test Multiple Products with Facebook Ads for eCommerce
Recently, I had a discussion with a company that had a large retail store presence, but like most retail companies, have shifted a lot of their business online. Their retail business was booming and they rapidly Click Here to Read More
[GUIDE] How to Build, Create and Test Facebook Lookalike Audiences
There are so many ways to target on Facebook. So many things you can do. So many strategies, tactics and things you can acquire data on. So many, in fact, that it would be impossible to Click Here to Read More
[GUIDE] How to Get UGC Content (User Generated Content) on Autopilot
What is UGC Content? UGC Content or User Generated Content is one of the best marketing tools available to any company. This is content where a customer speaks about the product or service and it is Click Here to Read More
Useful Tips for Boosting Facebook Ads for E-Commerce
Because there are constantly fresh opportunities for online product sales, the e-commerce market has become extremely competitive. Every business must actively look for novel ways to attract clients and stand out from the competition. Facebook offers Click Here to Read More
How Small Businesses Can Use Facebook Targeted Ads
Using Facebook ads for small businesses can effectively reach a larger and more targeted audience. To get the most out of this strategy, you need to understand the different types of ads available on Facebook, the Click Here to Read More
The Best Facebook CTA Buttons You Should Be Using Today
The right Facebook ad call-to-action button could either make or break your entire marketing strategy. This is due to the fact that Facebook CTA (call-to-action) buttons teach your consumers what to do if they find your Click Here to Read More
Facebook Ad Auction: What Is It & How Does It Work?
Facebook Ad Auction is an automated process that determines the placement and cost of ads on the social media platform. It is an auction-style system used to determine which ads will be shown to which users, Click Here to Read More
More Tips for Boosting Your Facebook Ads for E-Commerce
Facebook Ads have become an incredibly powerful tool for e-commerce business owners in recent years. With their targeting capabilities, you can target the right people at the right time and get your brand’s products in front Click Here to Read More
10 Effective Strategies You Can Execute for Facebook Ads
Facebook Ads are a great way to promote your brand and increase your visibility on the web. You can maximize your reach and create an effective marketing campaign with the right strategies. Here are ten of Click Here to Read More
3 Visual Content Tactics to Boost Engagement on Facebook
Facebook is a powerful tool for businesses to reach their target audience and expand their online presence. With millions of users, it’s essential for brands to stand out from the competition by utilizing visual content tactics Click Here to Read More
6 Strategies for Selecting the Best Facebook Ad Images
Whether you’re a starting business or have been operating a commercial establishment for a while, you’d know that having a Facebook ad strategy is one of the best methods to get more visibility. It lets you Click Here to Read More
Top 7 Facebook Advertising Mistakes You Should Avoid
Are you new to Facebook advertising? Or maybe you’ve been running ads for a while but haven’t seen the results you were hoping for. Either way, it’s important to be aware of the most common Facebook Click Here to Read More
What Are the Dos and Don’ts of Facebook Advertising?
Facebook advertising is an effective way for businesses to reach their target audience and promote their products and services. With Facebook’s expansive reach and targeting capabilities, companies can easily tailor their campaigns to reach the right Click Here to Read More
Facebook Ads: Bid Strategies for a Successful Campaign
As a business owner, you’re always looking for ways to increase your customer base and grow your company. One way to do this is by advertising on Facebook. With over 2 billion monthly active users, Facebook Click Here to Read More
3 Simple Tips to Ensure the Success of Your Facebook Ads
As an e-commerce business, you understand the importance of leveraging digital marketing channels to reach your target audience. One of the most effective ways to do this is by utilizing the power of Facebook Ads. You Click Here to Read More
A Guide to Creating a Facebook Ad Strategy That Works
Creating a successful Facebook ad strategy can be daunting, especially for business owners new to the world of digital marketing. With the right approach, however, you can create an effective campaign that will help you reach Click Here to Read More
How to Boost Your Content Marketing Through Facebook Ads?
Many platforms offer a variety of marketing solutions for businesses and brands to promote their products and services. However, one of the most effective methods is to use Facebook Ads. This platform allows you to reach Click Here to Read More
4 Facebook Ads Bidding Strategies That You Can Use
Bidding on Facebook Ads is an important part of achieving success. The decisions you make, such as whether to use cost or bid caps, can greatly affect the results of your campaign. These decisions affect how Click Here to Read More
6 Elements of an Effective Facebook Content Strategy
Crafting the ideal Facebook content plan is no trivial task. Numerous companies spend a lot of money on social media campaigns every month, hoping to gain more customers, website visits, and leads. Often, however, these objectives Click Here to Read More
How to Use Manual Bidding to Lower Your Facebook Ad Costs
Facebook Ads are a great way to promote your business, but the cost of ad campaigns can quickly add up. Fortunately, manual bidding can help you lower your expenses and get the most out of your Click Here to Read More
11 Reasons You Need to Fire Your Agency
Agencies are great. Right? Or Are they. Seems like everybody and their relatives have an agency set up. The truth is anybody can claim to have an agency. What is a marketing agency? It’s a group Click Here to Read More
5 Strategies to Help You Overcome Facebook Ad Fatigue
Facebook has become one of the leading platforms for businesses looking to reach and engage their target audience. Advertising on Facebook can be an effective way to drive conversions and sales, but it can also be Click Here to Read More
How to Effectively Promote Your Product Ads on Facebook
Using social media to advertise your product-based business on Facebook can be very effective. You may reach a lot wider audience with the correct tactics than you ever could with conventional advertising techniques. However, many business Click Here to Read More
7 Sure-Fire ways to Write WINNING Facebook Ad Copy Every Time
Coming up with creative angles doesn’t have to be challenging. A lot of advertisers struggle with this and usually end up copying someone or going the complete wrong direction for a product. Being smart marketers, we Click Here to Read More
Facebook Metrics and What They Mean
Common eCommerce Facebook Ad Metrics Understanding Facebook metrics is an important step in identifying your campaign performance. There are different types of metrics for different situations. It depends if you are just starting, or scaling. Each Click Here to Read More
How to Start Your Facebook Ads (STEP by STEP with Examples)
Facebook Advertising is a growing platform with a growing interest base. Indeed, regardless of the funnel that you are running, regardless of the business you are running, Facebook ads continues to be the most profitable direct Click Here to Read More
How We Made $842K+ in eCommerce with No Product, No Shopify, and No Experience
I want to thank you for taking the time to read this. This is a rather long, but comprehensive post. It will take you a good 20-30 minutes to get through it entirely. This is not Click Here to Read More
Facebook Content Marketing Strategy (Crazy Results)
Scroll down if you want the summary version for those who suffer from internet ADD. First, all these results were achieved in a 7 month old ecommerce store with a product that we have been selling Click Here to Read More