Many platforms offer a variety of marketing solutions for businesses and brands to promote their products and services. However, one of the most effective methods is to use Facebook Ads.
This platform allows you to reach a huge audience through different targeting options. You can also boost your post to reach more people in your target audience. Facebook Ads are a great way to boost your content marketing campaign.
You can use it as an additional tool to promote your latest blog post, video, or podcast. If you want to be successful with this kind of campaign, here are some strategies you can use to drive the most traffic and conversions from your ads:
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Use Lookalike Audiences to Reach New People
The good thing about Facebook ads is you can customize your audience with the help of lookalike audiences. This feature allows you to create a custom audience similar to your existing customers and then target them with Facebook ads. The best part about this strategy is it’s free! You can use Facebook’s targeting tools to create lookalikes based on specific demographics, locations, behaviors, and interests.
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Facebook Post Repurposing
You can use Facebook Ads to boost your content marketing campaign by creating different post variations. You can add an image or video, change the text and call to action, or change the link to other content on your website.
You should use this strategy with caution, though. You don’t want to create too many post variations because it can confuse your audience. However, if you have the time and resources to create a few different versions of a post, it could help boost your content marketing campaign.
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Make Use of Custom Audiences
You can build custom audiences according to the following categories:
- Facebook users who have visited your website
- People who have clicked on your content, including ads and organic posts
- People who have interacted with you by liking your post
- People who have purchased from you or filled out a form on your website
You can also create custom audiences based on specific data points about these people, such as email addresses or phone numbers. For example, if you want to reach people who live in a particular city, use that location as a filter when building custom audiences.
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Target the Admins
People who are admins of Facebook pages are highly engaged with Facebook content and probably spend a lot of time on the platform. This makes them an ideal audience for your social media campaigns. If you want to target this group, all you need is their email addresses.
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Retargeting Your Leads
This a powerful tool for bringing new customers back to your website. With retargeting, you can show ads to people who have already visited your site but haven’t made a purchase yet. Retargeting also allows you to target people based on their interests and demographics so they see relevant ads. This helps prevent irrelevant ads from cluttering up their news feeds.
It is best to retarget leads five to seven days after they visit your website. This ensures they’re still interested in your business and haven’t forgotten about it.
Conclusion
Facebook ads can greatly help your content marketing campaign. If you want to maximize the results of your ads, try using these strategies. The more targeted your ads are, and the more engaging they are, the better your chance of attracting new leads for your business.
Are you thinking about using Facebook ads to boost your content marketing campaign? If so, our advanced Facebook retargeting ads strategy can help you get the most out of your ad spend. Contact Funnel Insiders today to learn more about this strategy and how it can help you reach your business goals.v
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