Facebook Ads effectively reach a large audience and promote your business, products, or services. However, sometimes your ads get stuck in a review process, which can be a frustrating experience. In this article, we will discuss the possible reasons for this issue, how to troubleshoot it, and ways to prevent it from happening.
How Long Does Facebook Take To Approve Ads?
First, it’s important to understand that the time it takes for Facebook to approve ads can vary widely. Generally, the more complex the ad, the longer it will take to approve. This is because Facebook needs to review the content to ensure it meets its advertising policies.
The average time for Facebook to approve an ad is about 24 hours. However, this can vary depending on various factors, such as the complexity of the ad, the number of ads in the queue, and the size of the ad.
It’s also important to note that Facebook has a review team to review all ads. This team is available 24/7 and is dedicated to quickly reviewing and approving ads. Therefore, submitting your ad during peak times, such as the weekend or during a holiday, may take a bit longer for your ad to be approved.
What Can Cause Facebook Ads to Be Stuck in Review?
So, what can cause Facebook Ads to be stuck in review? In most cases, it’s due to Facebook’s stringent ad guidelines. Ads are typically put on hold for review when they don’t comply with these guidelines. Here are some of the most common reasons why your ads could be stuck in review:
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Image/Video Quality
The quality of your images/videos can have a huge impact on whether your ad gets approved or not. Facebook has strict guidelines on the quality of images and videos used in ads. Make sure they are appropriately sized and optimized for the platform.
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Unacceptable Content
Facebook has a list of content it does not allow in ads, such as illegal products or services, adult content, and offensive language. If your ad contains any of these, it will likely be rejected.
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False Claims
Facebook doesn’t allow ads to make false claims or exaggerations about products or services. If your ad does this, it will likely be on hold for review.
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Poor Targeting
Facebook has strict guidelines on how ads should be targeted. If your ad is too broad or doesn’t target a specific audience, it might be put on hold for review.
What Should You Do If Your Facebook Ad Is Stuck in Review?
It can be frustrating to work hard on an ad for it not to get published. If your Facebook ad is stuck in review, you can take a few steps to try and get it approved.Â
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Check Your Ad’s Compliance
Review your ad and ensure it follows all of the necessary guidelines. Check that it complies with all of Facebook’s terms and conditions, including its advertising policies, community standards, and other rules and regulations.Â
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Make Necessary Changes
If any changes are necessary to make your ad compliant, make them and submit the updated version for review. Be sure that these changes comply with the guidelines and any provided feedback.
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Reach Out to Facebook Support
If you’re still having issues, reach out to Facebook support. You can contact them via chat, email, or phone to get help with resolving your issue.Â
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Try Running a Different Ad
If you cannot get your ad approved after making the necessary changes, try running a different ad. This may help you avoid any potential issues in the future.Â
Conclusion
If your Facebook ad is still stuck in review, there are a few things you can do to try and speed up the process. First, check to ensure your ad meets all of Facebook’s advertising guidelines. If it does, try contacting Facebook directly to see if they can give you insight into what’s taking so long. Finally, don’t give up – sometimes ads can take a while to get approved, but eventually, they will be if you keep trying.
Funnel Insiders are a team of Facebook ad experts who can help you with your marketing on Facebook. With our help, you can focus on growing your business while you leave the Facebook marketing to us. Get in touch with us at Funnel Insiders to learn more about our services.
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