Whether you’re a starting business or have been operating a commercial establishment for a while, you’d know that having a Facebook ad strategy is one of the best methods to get more visibility. It lets you reach a large and targeted audience thanks to its high number of active users worldwide. This modern marketing strategy also allows businesses to connect emotionally with viewers.Â
While you may have high-quality and engaging content, it may not be enough to boost your click-through rates (CTRs). It can be frustrating for any business owner not to get enough engagement. After all, you’ve worked hard on your marketing methods.Â
This article will enumerate six strategies to consider when selecting the best Facebook ad images.
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Make Your Images Colorful
Colors evoke emotions and influence customers’ perceptions of your brand or products. While Facebook’s visual aesthetic is dominantly white and blue, you must remember that the best strategy for your ad images is to use bright, vibrant colors that will make people notice. Otherwise, people may not see it.Â
You can make your Facebook ads more noticeable by using a background or border with a vibrant hue that contrasts the product image, logo, or mascot. You should also add a compelling call to action (CTA) in your ad title or copy to encourage them to convert.Â
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Feature Happy People
You can elevate your Facebook ads image strategy by featuring images of smiling people. Users are more likely to react positively to pictures of happy people, and it’s one of the best types of imaging in conversion rates.
Retailers can use images of happy customers to promote their products better, while service-based businesses can use photos of someone who benefitted from their services in their advertisements.
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Add Value Proposition
A compelling and clear value proposition is one of the best strategies to make your Facebook Ad campaign stand out. It’s one of the best ways to be unique and emotionally connect with your target audience.Â
You can draw more attention and clicks by organizing a competition with a convincing reward. You may also offer a free eBook or a guide full of helpful information. Moreover, you can create a powerful value proposition by combining color and words.Â
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Incorporate Your Logos
A distinct logo is one of the best ways to create brand awareness and recognition. While it may not be as compelling as a pet or a woman of color, you can gain recognition and more conversions when you consistently use it in your Facebook ad campaigns.Â
You can create a Facebook ad campaign with multiple ads, including your business logo. You should also use a colorful background or border if your logo is blue or colorless. Moreover, ensure your target audience will recognize your brand. Otherwise, they’ll scroll past it.Â
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Employ a Funny or Odd Image
Adding funny or strange images to your Facebook Ad strategies is one of the best ways to get people’s attention and increase conversion rates. It’s also worth trying this approach if your brand wants to look fun and relaxed.Â
You can engage Facebook users by uploading an exaggerated image or using an eye-catching image like a cute pet or baby with your product.Â
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Feature Children and Pets
Adding pictures of cute pets and children to your Facebook ad strategies is one of the best ways to attract attention. You can create the aww-factor by featuring a baby or pet with your product and creating an image that works best with the ad’s title.Â
Conclusion
One of the best methods to elevate your Facebook marketing strategies is to add high-quality and compelling images to your ad copy. Following these practices can help you create better marketing efforts on this social media giant.Â
If you need the best Facebook ad strategy for your business’s marketing efforts, visit Funnel Insiders! We are a team of dedicated marketing practitioners committed to sharing insider tactics to help you get rich online. Begin your training course today!Â
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