Why You Still Need Facebook Ads for Ecommerce Marketing

Whether you want to gain extra cash or change career paths, becoming an online entrepreneur offers promising rewards. It lets you gain flexible working hours and become a boss at your online business. This endeavor also allows you to reach a global audience without leaving home.

Part of this new career path means looking for ways to increase profits. Besides selling unique items or services, one of the simplest but most effective ways to do this is to use Facebook ads for e-commerce. However, you can only yield the results if you use these tools correctly.

This article will explain why you should still use Facebook ads for e-commerce marketing and what the future holds for commerce on the platform.

1. Facebook Has Many Active Advertisers

Many aspiring entrepreneurs miss opportunities because they assume Facebook is only for sharing memes and connecting with distant loved ones. However, that’s far from the truth because six million businesses use Facebook as an advertising platform, making it useful for their e-commerce marketing strategy. This social media giant is also an attractive platform for companies to promote their products because over a billion users visit Facebook monthly and usually spend 20 minutes daily browsing.

2. Facebook Ads Are on Target

Facebook’s feature lets you narrow your target audience by targeting their interests, behavior, demographics, location, age, and other factors. This e-commerce marketing strategy is beneficial for selling products online, like jewelry.

For instance, if you’re selling women’s fashion jewelry that you can only ship to specific locations, you can target women in those areas. On the other hand, if you’re selling men’s watches that can be shipped internationally, you should target your ads differently.

3. This Platform Lets You Create Custom Audiences

Facebook allows you to create Custom Audiences, which are personalized groups of people. You make these groups by uploading information you have collected from your website as long as you have obtained the individuals’ consent. You can use this information to target and retarget these customers with ads.

Moreover, you can use website traffic as a starting point to display your ads to individuals who have viewed specific pages or visited during a particular time frame.

4. It Lets You Funnel Your Way to Financial Independence

If you sell jewelry online, the price may determine if you must create a sales funnel to guide customers through the buying process. If you sell cheaper items like bracelets or rings under $50, you can use Facebook ads for your e-commerce marketing strategy and convince buyers. On the other hand, you must create a sales funnel when selling more expensive accessories to help customers make the right decision and buy your products.

5. It Enables You to Create and Publish Relevant Blogs

If you sell high-priced vintage jewelry, you can target two personas: fashion buyers and collectors. You can attract collectors by creating blog posts highlighting the history and value of your pieces and using Facebook’s targeting tools to promote them. That way, you can drive relevant traffic back to your site as part of the funnel.

6. This Marketing Tactic Lets You Retarget Visitors

Retargeting means gathering information about website visitors and using it to create a custom audience for targeted ads. This strategy can increase conversion rates with warmer leads.

What Does the Future of Commerce Hold through Facebook?

While you can reach potential customers through Facebook ads, you should also consider using Facebook Messenger’s chatbots to personalize the selling process and increase conversions. Remember to start with end goals and build a strategic road map backward to fine-tune Facebook ads.

Conclusion

Using Facebook ads for e-commerce marketing tactics can help you gain more customers, but you’ll only get the best results when you use them properly. You can be successful in this endeavor by targeting the correct audience and creating and publishing quality content.

If you need more tips on how to use Facebook ads for e-commerce, check out the Funnel Insiders! Our marketing experts are ready to share insider tactics to help you become a successful online business owner. Begin your training course now!

About the Author Emily Brewer

Emily Brewer is a marketing expert known for her expertise in direct response, Facebook advertising, copywriting, and creative strategy. She began her career as a copywriter and quickly rose through the ranks to become a sought-after consultant and speaker in the industry.

Brewer is known for her ability to break down complex concepts and make them easily understandable for her audience. Her approach is practical, actionable and she always provide a lot of examples. She is passionate about helping business owners and marketers achieve their goals through effective marketing campaigns.

With over a decade of experience in the industry, Brewer has helped countless businesses and individuals achieve success through her proven strategies and tactics. She is a respected authority in the field and continues to be a leading voice in the world of marketing and advertising.

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