What is Thumbstop Ratio (TSR)? Thumbstop Ratio or TSR expressed as a percentage is a measure of how effective a video creative is in the ad auction. This
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Tips to Determine Your Brand’s Share of Voice on Social Media
In today’s digital world, social media is a powerful tool for businesses to connect with their customers and build brand awareness. One of the most important metrics for
How to Get More Value from Your Facebook Ad Spend
Facebook is an incredibly popular social media platform, boasting over 2.8 billion active users per month. It also serves as a widely-used advertising platform, allowing businesses to utilize
6 Easy Tips to Cut Down Costs for Your Facebook Ads
As a marketer or business owner, you know Facebook Ads’ power in reaching your target audience. The platform boasts over 2.8 billion monthly active users, making it a
Why Measure Social Media ROI and How to Do It Effectively
Social media is an indispensable part of our daily lives. From personal communication with friends and family to business marketing, social media revolutionized how we interact with one
From Image to Messenger Ads: A Breakdown of Facebook Ads
Facebook has become one of the largest social media platforms in the world and has developed into a powerful tool for advertising. Facebook ads allow businesses to interact
A Quick, Step-By-Step Guide to Posting Ads on Facebook
Are you looking to advertise your business or product on Facebook? It’s one of the most popular media platforms to reach potential customers. Not only that, but posting
The Ultimate Guide to Setting Up Your Facebook Ads for 2023
Facebook ads have become an essential part of any business’s marketing strategy. With Facebook’s massive user base, companies can reach a large audience with targeted ads. However, setting
What You Need to Know About Detailed Facebook Ad Targeting
Facebook Ads have become a popular tool for businesses to reach their target audience. With over 2.8 billion monthly active users on the platform, Facebook offers an incredible
Why You Still Need Facebook Ads for Ecommerce Marketing
Whether you want to gain extra cash or change career paths, becoming an online entrepreneur offers promising rewards. It lets you gain flexible working hours and become a