Retargeting with Facebook can be a powerful way to reach individuals who have previously expressed an interest in your company. This could be anything from a simple “Like” on Facebook to a more active action like clicking “Add to Cart” on your website. By pinpointing these potential customers, you can target them with tailored advertisements that convince them to take the next step and purchase your product.
You could miss out on potential sales opportunities if you are not using retargeting ads to capture your website visitors. Here are some tips for Facebook Ads retargeting:
Tip 1: Go on Autopilot
For small businesses or those just starting with retargeting, using an app to automate their campaigns is a great option. Apps like Shoelace, Socioh, and AdRoll make it easy to quickly and efficiently set up and manage retargeting campaigns.
You can run your retargeting ads without downloading any extra software, as Shopify Marketing can run Facebook dynamic retargeting ads straight from your Shopify store. Shopify Marketing will also source product details from your store and create ads for your store visitors on Facebook and Instagram. This is an uncomplicated and cost-effective way to get started with retargeting.
However, there are pros and cons we must note. Retargeting tools simplify creating an effective campaign for those who have yet to become accustomed to running their own Facebook ads. However, with the straightforward, user-friendly interface of the app, you’ll end up forgoing the need to go into the fine details of each of your retargeting efforts and, instead, focus on boosting the ones that have worked the best.Â
If you want to increase your retargeting results, you need to use Facebook Ads Manager, which provides access to all the tools available for retargeting.
Speaking of using Facebook Ads Manager, you can also opt to
Tip 2: Manage the Process Personally
Businesses of any size can independently manage their retargeting ads through Facebook Ads Manager. All that is required is to set up a Business Manager page, install the Facebook pixel, and you’ll be ready to launch your Facebook Ads retargeting strategy.
Ads Manager is a powerful tool that allows marketers to create, manage, and track campaigns tailored to their specific goals. With it, you can test different audiences and ads to observe which are the most effective in achieving your desired outcomes. Then, you can use the results of your campaigns to refine and optimize your strategies for maximum efficiency.
When using Facebook for advertising, you only pay for what you use. You won’t have to pay any extra fees other than the cost of your ads. Your payment is based on how often your ads have been viewed, which differs from using apps or agencies that may charge you extra fees.
On the flip side, many new business owners may feel overwhelmed when they consider transitioning away from automated retargeting to managing their campaigns. Ads Manager is a powerful tool for entrepreneurs, but it can be intimidating to learn. Fortunately, the multitude of online tutorials and training materials make it easier for new users to comprehend and utilize the platform to their advantage. With these resources, entrepreneurs can now effectively manage and expand their advertising campaigns.
Conclusion
Winning back near-buyers through Facebook Ads retargeting can be automated or personalized depending on your team’s capabilities and the brand’s goals. We recommend experimenting with each tip to determine which method best regains your customers to buy again!
Figure It Out with Funnel Insiders
Or, if you’re new to this process, learn from a resource like Funnel Insiders right now! We’ll level up your ads efforts with insider tips on Facebook Ads retargeting to win over customers who didn’t buy the first time. Visit our website and try our courses for free!
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