Facebook now includes an option to target people based on their exact street address, expanding the scope of its location-targeting capabilities. You can specify a specific geographic area or street address to reach users in the vicinity by filling out the Locations form.
Let’s say you’re trying to draw attention to your new venture. To reach people who are physically near the store, just enter the address into your ad targeting.
That said, here are a few ways that cutting-edge location targeting could help your company succeed.
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Draw in Customers Who Are Just Passing By
If you own a restaurant, bakery, hotel, fitness center, or storefront, one of your main goals is to attract customers who will make purchases in person. Therefore, limiting your Facebook advertisements to people in your city or state would be inefficient.
Using expanded location targeting is preferable. Just a few minutes away from the surrounding area? Message the locals to let them know your store is opening soon.
A sentimental connection can be made with your audience through the use of contextual signals in your messaging, leading to somewhat higher interaction.
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Boost Customer Dedication and Support
Unless you’re in the downtown center of a major city, your company is probably situated in a residential neighborhood. Most people place a high value on the community in which they were raised. Promote local events and businesses with geo-targeting.
To successfully establish an emotional connection, one must speak from the heart. Otherwise, you risk harming your company with your actions.
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Motivate Buyers at Sales Events
You may allocate marketing resources to raise public awareness and generate excitement about an upcoming sale or revenue push.
That’s an excellent method of spreading the word about your upcoming function. However, you shouldn’t try to reach the largest potential audience during the transaction itself. Instead, focus on the immediate area around you. Ads should be timed and placed so that they draw customers into the store during the sale.
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Use the Appeal of Familiar Neighborhood Sights to Draw Customers
There are always certain things that people associate with a specific city. There will be tons of people, and lots of talking and taking pictures, at these places.
This might be a large market for your company. You may encourage people to think of your company when they see well-known landmarks through location targeting. Find out who is close by and send them messages instantly. Use the customer’s current location to sell your products or services.
Locate prominent local points of interest. Make a list of must-see locations and pin them on the map. It can serve as a visual cue to remind you of the locations associated with your developing advertising messages.
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Set Yourself Apart From the Competition
Depending on the area, your establishment may have competition from other eateries, cafes, hotels, and electronics shops.
As a result, it’s crucial to differentiate yourself from the competition and inform your target market of the advantages they’ll reap by working with you.
Avoid naming your rivals as a reminder to be on the up-and-up. Instead, highlight your company’s convenient location to attract customers.
Conclusion
Facebook location targeting can be an extremely effective way to reach more of your target audience and increase engagement with your Facebook posts. By narrowing your targeting to specific geographical areas, you can ensure that your posts are seen by more of the right people and that they are more likely to engage with your business.
Follow our pointers above and see the difference that they make in your business.
If you want to learn more about the advanced Facebook retargeting ads strategy, look no further than our expertise here at Funnel Insiders. We are here to help you level up your paid ad efforts with insider Facebook Ads guides, Facebook Ad Tutorials, Facebook ads best practices, and funnel & landing page optimizations. Feel free to check out our ‘Training’ section to get instant access to our online lessons!
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